How to Publish: Marketing Using Amazon Listing Optimization

Most new authors who self-publish or publish with a reputable publisher online usually get their books listed on Amazon.com. However, it’s not always a successful endeavor as it requires a little more work. This is where hiring a marketing service to help you optimize your listing is crucial. Strategic Book Marketing offers a special service whereby they will help authors make the most of their Amazon listing.

Their professional marketing team helps authors optimize their Amazon listing to increase sales and reach a larger target market.

How to Publish – Making the Most of Your Amazon Listing

Because books don’t just sell themselves, it’s important for an ad to really focus in on the book’s strong points. When someone shops online, they don’t have the benefit of picking up the book, browsing its pages and reading the back cover. Therefore, it’s pivotal for an author to help their potential readers feel as though they’re picking up the book and really getting a look at it. This is where Strategic Book Marketing comes in. They help authors create great cover photos, strong descriptions, author feedback, sneak peaks, reviews, tagging and cross-searching to locate and decide that your book is for them.

How to Publish – Using the Tools of the Trade

When it comes to an Amazon listing, customers are going to use all the tools available on Amazon to help them make a decision. This is where Strategic Book Marketing experts help authors to use those tools to carve the way to a quick sale. They go before the readers to provide everything from strong tagging and review lists to links with great reviews, strong descriptions, blog posts and more.

How to Publish – The List that Makes the Difference

The marketing division at Strategic Marketing Books lists the following as ways they can help individual authors:

• make sure your book has positive reviews
• ensure your book is tagged properly
• get your book on recommendation lists
• develop your listing with the best cover photos and descriptive text
• get connected with your readers through Amazon's author blogs
• jump start the Amazon discussion on your book
• create an Amapedia listing for your title
• add search inside functionality