Social Media and Book Marketing

For authors seeking to maximize their reach and increase book sales, social media posting is the way to go. The potential audience is more than 200 million, according to some estimates.

Many authors are familiar with sites like Twitter, Facebook and MySpace, but there are hundreds more and using these social avenues can make all the difference in the world.

The question an author should ask is this: “Are there book publishers that can set up and post blogs and photos on social media sites for me?” The answer is yes. A good book publisher will provide extra marketing services to help you sell your book(s). Social marketing is among such services. I recently discovered the marketing reach of Strategic Book Publishing. They have a marketing division that is powerful in its global outreach, especially in social media and posting.

“Social media sites create a combined accessible potential audience of over 200 MILLION people that we can reach out and virtually touch! Even if only one tenth of one percent (0.1%) of that number looked at your book that is over 200,000 visitors. Mathematically speaking, it makes sense to utilize ALL of these venues and integrate them with each other as much as possible,” reports the Strategic Book Marketing division on their website. They continue, “We will sign you up on the following Social Media pages, deck out your pages with images and information you provide in the most attractive way, and then provide you with a list of the 100 top social media sites so you can sign up for any others that interest you. These are the top six that we recommend that you start with: Gather, Squidoo, Ning, Linked In, Shelfari, MySpace and Facebook

Strategic Book Publishing has posted successful testimonies by authors who have experienced the potential of social sites. One such story is recorded here.

If you’re in the market for a publisher with a marketing edge that understands the latest social technologies, be sure to get acquainted with Strategic Book Marketing.